Signals of trustworthy information
Our analysis
Recency (72.6%) and authority (60%) beat attribution and peer validation as trust signals.
Question
When deciding whether to rely on work-related information, which signals matter most to you? Select up to 5.
- multi select
- Optional
- v2026.1
Data
| Respondents | Percent | |
|---|---|---|
| It is recent or clearly up to date | 9,435 | 72.6% |
| It comes from an official or trusted source | 7,799 | 60.0% |
| It is consistent with other trusted information | 5,967 | 45.9% |
| It is clear, complete, and easy to understand | 5,540 | 42.6% |
| I know who created or owns it | 4,946 | 38.1% |
| It includes sources, citations, links, or supporting evidence | 4,887 | 37.6% |
| It is marked final, approved, accepted, or official | 3,960 | 30.5% |
| Other people on my team use or endorse it | 3,212 | 24.7% |
| It was reviewed or validated by a subject matter expert | 3,161 | 24.3% |
| It is not marked draft, outdated, deprecated, or superseded | 2,281 | 17.6% |
| It respects access, privacy, or permission rules | 1,169 | 9.0% |
| Not sure | 411 | 3.2% |
| None of these | 115 | 0.9% |
Use this data
Response data is released under the ODbL 1.0, which asks that you attribute it.
Structured for code, with the question, the year and the source url alongside the numbers.
A formatted table, ready to paste into a document, an issue or a prompt.
Spreadsheet
.csv is a plain text format which most spreadsheet software can open.